The brief was to keep the design as minimal as possible, allowing the artwork to take centre stage.

Responsibilities
Branding, identity and website design, user experience and information architecture development, Drupal setup, development and theme building, Übercart configuration and payment gateway integration.

Site details
Drupal 6 with contributed modules, including Advertising, CCK, Content Template, Context, Imagecache, Panels, Pathauto, Storm, Übercart, Views and WYSIWYG.

Other integrated services and libraries include Addthis, Amazon Affiliate, Blueprint, CKEditor, Facebook, jQuery, Mailchimp, Twitter and Typekit.